The word phronesis is a Greek word that plays a central role in Greek philosophical ethics, notably in the works of Aristotle. The dictionary definition lists the primary senses as ‘purpose’ and ‘intention’, then ‘thought’, ‘judgement’ and ‘sense’, but it is with Aristotle that all these senses come together in the way he uses this word to name prudence in government or business affairs, in short, it becomes his technical term of art for practical wisdom, the virtue required of ...Continue Reading →
The Phronesis Logo – the Ouroboros
The logo of Phronesis was designed by artist and designer Raymond O’Brien and is based on the ancient symbol of the ouroboros, the snake that eats its own tail; the Greek word ouroboros means ‘self-devourer’. What is the meaning of this striking image and why did we adopt it?
The ouroboros is an ancient symbol that appears across a number of cultures and takes a number of different forms; sometimes it is a dragon consuming its own ...Continue Reading →